Initially, we had no idea on how to approach an eco-friendly web-identity and argued about the actual color-scheme to use. We felt the color that best suited our project was in fact "green". Although, at first glance, it might prove a somewhat overused approach to coloring anything with the tag "eco" in it, we wanted to make the experience a little different. We used shadows to highlight sections of interest and light accents and reflections to blend everything into a fluent image.
We didn't quite know what to expect until the end of the project, but we can say we were more than satisfied with the results. We're also proud to have played a role, however small, in making the world just a tad greener.