AviatiQ offers a wide variety of services in terms of flight planning: from ground control to route planning, you name it; the first to offer such specialized services in Romania.
What these people do is great, interesting and possibly dangerous. Or maybe we just added the "dangerous" part to make it sound more interesting. At any rate, it's cool and we wanted to design one of the best brand identities for a flight planning company - ever.
What makes a design great? The designer, of course. But seriously, we wanted to create a logo that said everything about the company in one glance. The aerodynamic shape of the text, the plane taking off at the end and even the name have been chosen to do just that. You certainly won't mistake them for a fast-food company any time soon.
AviatiQ's online presence was a bit of a hassle at first, as we couldn't get it just right. We kept tinkering with the image, until we found the perfect combination between texts and images. With a fluid (and perfectly scalable) design in mind, we made sure that it was pixel-perfect.