When we were first asked to design the new logo for Aston Markets we didn't really know how to approach the business area without being extravagantly serious. We always felt that a suit and tie best represented a businessman and saw an oportunity in combining that idea with a beautiful logotype. The result? See for yourselves.
We've also done some work on the new website but it isn't published yet. You can expect the new identity and website to be online soon though.
Initially, we thought we wanted something classical with a strong business feel to it, but when we saw the new logo with a touch of playfulness we immediately fell in love.